AdWords cross-device conversions don’t:

  • track from mobile to desktop conversions; they only track desktop to mobile conversions
  • help advertisers understand the device that received the last ad click before the conversion
  • help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
  • track from desktop to mobile conversions; they only track mobile to desktop conversions

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