Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

Show consumers that you are a large brand Differentiate yourself from other advertisers Indicate that you have a mobile-friendly landing[...]

Mobile conversions Utilization of mobile ad formats, extensions, app and mobile site design best practices App downloads, calls, store visits,[...]

Google Analytics account access and a new property for your mobile app A working knowledge of mobile click attribution technologies[...]