(A) True (B) False[...]
Category: Amazon DSP Certification Assessment Answers
Third-party exchanges rely on which buying method?Third-party exchanges rely on which buying method?
(A) Open auction (B) Private auction (C) Fixed auction[...]
What method(s) of optimization does the Amazon DSP offer?What method(s) of optimization does the Amazon DSP offer?
(A) Manual optimizations (B) Automatic optimizations (C) Neither of these[...]
True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
(A) False (B) True[...]
Which of the following are variables that may affect campaign performance?Which of the following are variables that may affect campaign performance?
(A) All of these (B) Poor customer reviews (C) Out-of-stock issues (D) Prime Day[...]
When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
(A) Link in customer flow (B) Link out customer flow[...]
Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
(A) Amazon O&O properties (B) Third-party exchanges (C) Amazon Publisher Services (APS) (D) Private marketplaces (PMPs)[...]
Overture is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?Overture is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
(A) Link in campaign (B) Link out campaign[...]
Which of the following is the recommended optimization strategy for line items that are performing and delivering the above goal?Which of the following is the recommended optimization strategy for line items that are performing and delivering the above goal?
(A) No action should be taken (B) Increase bids and frequency caps on these line items (C) Shift budget away[...]