Sponsored Ads for KDP Authors Quiz Answers

Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?

Jun 24, 2021 Team Pa

(A) targeting report (B) placement report (C) advertised product report (D) search term report

Sponsored Ads for KDP Authors Quiz Answers

Campaign efficiency is measured by ___. Select all that apply.

Jun 24, 2021 Team Pa

(A) ACOS (B) KENP (C) Impressions (D) CTR

Sponsored Ads for KDP Authors Quiz Answers

Sponsored products are generally used for which objective?

Jun 24, 2021 Team Pa

(A) To reach customers with high purchase intent (B) To reengage previous customers (C) To increase brand awareness (D) To…

Sponsored Ads for KDP Authors Quiz Answers

A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

Jun 24, 2021 Team Pa

(A) Targeting by category (B) Targeting by keyword (C) All of these (D) Targeting by individual product

Sponsored Ads for KDP Authors Quiz Answers

Brand or author awareness is measured by ___.

Jun 24, 2021 Team Pa

(A) ACOS (B) Impressions (C) CTR (D) KENP

Sponsored Ads for KDP Authors Quiz Answers

Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

Jun 24, 2021 Team Pa

(A) Sponsored Products (B) Sponsored Brands

Sponsored Ads for KDP Authors Quiz Answers

If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

Jun 24, 2021 Team Pa

(A) Add only best selling ASINs (B) None of these (C) Add more strong ASINs (D) Add 5 ASINs per…

Sponsored Ads for KDP Authors Quiz Answers

Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

Jun 24, 2021 Team Pa

(A) search term report (B) advertised product report (C) targeting report (D) performance over time report (E) placement report

Sponsored Ads for KDP Authors Quiz Answers

Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

Jun 24, 2021 Team Pa

(A) Sponsored Products (B) Sponsored Brands

Sponsored Ads for KDP Authors Quiz Answers

Which two variables are used by the auction to determine which ad will display?

Jun 24, 2021 Team Pa

(A) ad spend, relevancy (B) cost-per-click bid, relevancy (C) pixels, cost-per-click bid ad type, budget