Daryl is keen to impress potential recruiters and land his next job. He’s decided to develop his own personal brand online. What advice can you give him?

  • A) Publish loads of information online about himself, all at once.
  • (B) Make sure his posts are all of a consistent quality, and set time aside to do this regularly.
  • (C) Ensure his online personal brand is authentic and a true reflection of who he really is.
  • (D) Choose the social media sites that give him the best chance of being found.

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