How can advertisers calculate return on ad spend and other cost based metrics?

  • (A) Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
  • (B) Register for Amazon Attribution cost reports.
  • (C) Calculate cost efficiency metrics, such as Return on ad spend, cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
  • (D) It is not possible to calculate Return on ad spend and other cost-based metrics.

Leave a Reply

Your email address will not be published. Required fields are marked *