Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

(A) Targeting by category (B) Targeting by keyword (C) All of these (D) Targeting by individual product[...]

(A) To reach customers with high purchase intent (B) To reengage previous customers (C) To increase brand awareness (D) To[...]

(A) ACOS (B) Impressions (C) CTR (D) KENP[...]