Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

(A) Maintain bids and frequency caps.

(B) Shift budget from that line item to higher performing line items.

(C) Decrease frequency cap on that line item to serve less impressions.

(D) Increase frequency cap on that line item to serve more impressions.

Leave a Reply

Your email address will not be published. Required fields are marked *