Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Using Codeless Android Install tracking Integrate the Google SDK in your app Using an app analytics provider for your AdWords[...]

Make previous searches and recent purchases readily available. Zoom viewers in automatically for app content you know is most important.[...]

Promotion views and engagement views Promotion views and view-through conversions Download views and engagement conversions Conversions and view-through conversions[...]