Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

June 25, 2021 Team Pa 0 Comment

Amazon Attribution Beta (Vendor) Quiz Answers

(A) Click-through rate

(B) Detail page views, Detail Page view rate, Add to carts, Add to cart rate

(C) Impressions

(D) Total DPVs, Total DPVR, Total Add to carts, Total ATCR

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Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

(A) True (B) False[...]

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(A) True (B) False[...]

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Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that[...]

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