Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

  • (A) Click-through rate
  • (B) Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • (C) Impressions
  • (D) Total DPVs, Total DPVR, Total Add to carts, Total ATCR

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