1. Return on ad spend (ROAS) – Purchase
2. Cost per acquisition – Pixel conversion
3. Detail page view rate (DPVR) – Detail page view (DPV)
4. Click-through rate (CTR) – Click
Multiple choice questions & answers (MCQs),
1. Return on ad spend (ROAS) – Purchase
2. Cost per acquisition – Pixel conversion
3. Detail page view rate (DPVR) – Detail page view (DPV)
4. Click-through rate (CTR) – Click