Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
(A) Understanding the impact of advertising across awareness, consideration, and sales metrics. (B) Understanding shopping activity for your products before, during,[...]