(A) Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
(B) Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
(C) Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
(D) Shift budget from high-performing line items to the underperforming/underdelivering line items.