Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

(A) Programmatic advertising analyzes each impression against an advertisers’ goals in real-time. (B) The majority of programmatic ads are purchased[...]

(A) Amazon O&O properties (B) Third-party exchanges (C) Amazon Publisher Services (APS) (D) Private marketplaces (PMPs)[...]

(A) PMPs leverage Amazon’s header-bidding integrations. (B) PMPs are invitation-only marketplaces. (C) PMPs extend the benefits of programmatic to specific[...]