Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

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Search and display inventory to help advertisers reach their desired cost-per-install goal Search and display inventory to help advertisers reach[...]

Shorter development timelines. Mobile sites allow for easy updating (for example, users don’t need to accept or install your updates.[...]