Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

June 25, 2021 Team Pa 0 Comment

Amazon Attribution Beta (Seller) Quiz Answers

(A) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.

(B) None of the above.

(C) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

(D) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

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