Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

(B) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.

(C) None of these.

(D) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.