Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • Search and display inventory to help advertisers reach their desired cost-per-install goal
  • Search and display inventory to help advertisers reach their desired cost-per-impression goal
  • Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • Search inventory to help advertisers reach their desired cost-per-install goal

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