What is a key reason why duplicate content might cause an issue with the ranking?

  • It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness.
  • It requires using a 302 redirect, which dilutes PageRank.
  • It makes it difficult for a search engine to determine the original and authoritative content source
  • It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.

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