(A) Start with the company and work backwards.
(B) Start with the advertiser and work backwards.
(C) Start with the customer and work backwards.
(D) Start with the product and work backwards.
Multiple choice questions & answers (MCQs),
(A) Start with the company and work backwards.
(B) Start with the advertiser and work backwards.
(C) Start with the customer and work backwards.
(D) Start with the product and work backwards.