Which of the following statements about private marketplaces (PMPs) are true?

June 25, 2021 Team Pa 0 Comment

Amazon DSP Certification Assessment Answers

(A) PMPs leverage Amazon’s header-bidding integrations.

(B) PMPs are invitation-only marketplaces.

(C) PMPs extend the benefits of programmatic to specific publisher buys.

(D) PMPs allow advertisers broader access to third-party supply.

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