(A) Open auction (B) Private auction (C) Fixed auction
(A) Manual optimizations (B) Automatic optimizations (C) Neither of these
(A) All of these (B) Poor customer reviews (C) Out-of-stock issues (D) Prime Day
When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer ﬂow is this?
(A) Link in customer flow (B) Link out customer flow
Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
(A) Amazon O&O properties (B) Third-party exchanges (C) Amazon Publisher Services (APS) (D) Private marketplaces (PMPs)
Overture is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
(A) Link in campaign (B) Link out campaign
Which of the following is the recommended optimization strategy for line items that are performing and delivering the above goal?
(A) No action should be taken (B) Increase bids and frequency caps on these line items (C) Shift budget away…
How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?
(A) 60 days (B) 30 days (C) 7 days (D) 14 days