Category: Amazon Sponsored Ads Foundations Certification Assessment Answers

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

(A) Advertising Console (B) API (C) downloadable reports[...]

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Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

(A) targeting report (B) performance over time report (C) placement report (D) advertised product report[...]

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Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

(A) pause the campaign since it can’t run through the day (B) decrease bids on under performing key words (C) remove low[...]

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Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

(A) Keyword targeting (B) Product targeting[...]

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Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

(A) Leverage the Early Reviewer Program to help increase the number of reviews. (B) Wait until the product receives more[...]

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