GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
(A) Advertising Console (B) API (C) downloadable reports
Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?
(A) targeting report (B) performance over time report (C) placement report (D) advertised product report
Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)
(A) pause the campaign since it can’t run through the day (B) decrease bids on under performing key words (C) remove low…
Why might an advertiser bid on brand keywords?
(A) For a higher chance of conversion (B) For a wider reach
Which of the following search terms would be considered an exact match for the keyword “artist easel?”
(A) “artist easels” (B) “table top artist easel” (C) “artist easel for painting” (D) “standing artist easel”
Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
(A) ROAS, ACOS (B) Impressions, ACOS (C) ACOS, impressions (D) ACOS, ROAS
Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
(A) Leverage the Early Reviewer Program to help increase the number of reviews. (B) Wait until the product receives more…