The two types of conversions for YouTube on mobile are:
Promotion views and engagement views Promotion views and view-through conversions Download views and engagement conversions Conversions and view-through conversions
To find the right mobile bid, you would calculate:
(mobile conversion rate / desktop conversion rate) + 1 (mobile conversion rate / desktop conversion rate) x 100 (desktop conversion…
Where can app ads run?
Within other apps, also known as in-app Only on the Google Play store Across Display, Search, and YouTube Only on…
Usage data allows advertisers to:
Change bid adjustments based on mobile traffic Create remarketing lists based on how frequently or infrequently a customer is using…
What time of day does mobile usage generally peak?
During working hours Morning and evening when people are commuting to work Evening hours when people are at home Spread…
What is an app install ad?
A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve…
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
Go to “Campaign Exclusions” from the Display Network tab Create a Display Network campaign targeted to mobile apps Enable Active…
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
Display Planner Display Ad Builder Display Ad Preview and Diagnosis Display Keyword Planner