Place the steps of the creative approval process in the correct order, from start to finish.
The correct order of steps is: Step 1 – The advertiser assigns a creative to a line item that has not…
Which of the following is a requirement for all Amazon DSP advertisements? Select All Correct Responses.
(A) Creative must feature a picture of the advertised product (B) Advertisements must be visually distinct from page content (C) Advertisements must…
Match each campaign goal with the appropriate optimization type.
1. Return on ad spend (ROAS) – Purchase 2. Cost per acquisition – Pixel conversion 3. Detail page view rate (DPVR) – Detail…
Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
(A) Frontloaded pacing profile (B) Evenly pacing profile (C) Catch-up boost (D) Budget cap
You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
(A) Including any audiences (A or B) (B) Including all audiences (A and B) (C) Including a single audience (A) (D)…
Which is Amazon’s recommendation regarding a line item’s supply sources?
(A) Separate line items based on the supply source (B) Use all available supply sources for each line item
For which reason(s) might you add a new pixel to your order?
(A) Track conversions and contribute them to the right audience (B) Build audiences based on traffic to your website (C) Either…
You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?
(A) Turn off “automatically optimize line item budgets” (B) Turn on “automatically optimize line item budgets” and opt out that one…
Which is the correct hierarchy within the Amazon DSP?
(A) Advertiser > Entity > Order > Line item (B) Order > Line item > Entity > Advertiser (C) Entity >…